Charlene’s Boutique is a family owned and operated retail store, specializing in women’s fashion and accessories. The boutique was named after its owner Charlene M Naylor. The store is modeled after her and reflects her personal style. Charlene runs the store along with her beautiful daughter’s Sarah and Charlene Jr. Sarah and Charlene oversee all activities of the store, along with personal styling. It is their goal to bring out the beauty in each woman that enters their store, no matter what size or age.

Charlene’s Boutique has been in business for over 14 years currently featuring women clothing, accessories, and personal styling. Charlene’s” Boutique is truly a unique boutique, most recently awarded October 19,2022 by Readers Rave 2023 The best Formal Wear Boutique in Western Mass. In 2018 they were also awarded by A.B.B.P (The Association of Black Business & Professionals) Black Tie Gala “Distinguished Business”.

Charlene’s Boutique has birthed another business owned and operated by her daughter Sarah Jackson Bell. Coming soon! GODUS boutique

Our Mission

Our mission at Charlene’s is to showcase quality, well–constructed fashions and beautiful accessories for every woman’s unique style in comfortable and approachable environment. Our client’s physical appearance is our primary focus.

Our Motto

“We specialize in limited edition pieces to help you avoid the dreaded duplicate dress disaster”

Company Summary

Charlene’s Boutique has been in business for 14 years and currently features women’s clothing and accessories. What sets Charlene’s apart from the competition is our commitment to providing quality well manufactured fashion pieces. The boutique has a convenient location in The Eastfield Mall, one of the busiest and popular shopping malls in the city. The store currently utilizes 1,540 square feet. It is a high profiled area with easy access from all parts of town. Charlene’s emphases in helping women develop their personal styles will enhance our reputations as a truly unique boutique. We expect our growing reputation to lead to new client’s and highly qualified beauticians to support our anticipated growth.